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Stand Out: A Guide to “Charter School Marketing”

August 30, 2018

After reading Mercedes Schneider’s post whose title is the same as this one, I re-blogged and offered the following commentary, which I also left as a comment on Diane Ravitch’s blog that incorporated the link to this post:

The whole notion of marketing a school and making a living as “…a strategic consultant in the field of education reform and philanthropy and specializes in collaborating with leaders and organizations to tell their story” is nauseating…. but in the emerging era of choice and charters public schools DO need to heed one piece of advice offered by the Colorado League of Charter Schools: they DO need to “Include parents on your list of those to be nurtured and recognized.” This was a sound practice in the era when I worked in public education (1970-2011), but it is even more important now! In states where choice is advocated by politicians, I think it is safe to assume that parents are getting bombarded with slick brochures written by “…strategic consultants in the field of education reform and philanthropy”. Public schools do not have the time or money to put out slick brochures, but we should have the time to praise and support parents. Failure to do so will increase the bleeding of students.

deutsch29

Where there is a charter school, there is a need to drum up some enrollment.

“It is not enough for parents to choose any seats,” saith the charter school; “we need for those parents to choose our seats.”

That’s where some nifty marketing assistance is helpful.

In 2015, the Colorado League of Charter Schools (CLCS) produced a publication entitled, Stand Out: A Guide to School Marketing, created by Lisa Relou Consulting:

Stand Out: A Guide to School Marketing was created in collaboration with Lisa Relou Consulting. Lisa Relou is the former Director of Internal Communications and Marketing for Denver Public Schools and has 15 years of experience marketing
schools in Colorado. She is currently a strategic consultant in the field of education reform and philanthropy and specializes in collaborating with leaders and organizations to tell their story. For information contact lisa.relou@gmail.com.

Some thoughts on how parents need help making…

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