Home > Uncategorized > Goodwill MOOCs Surpass All Others for Enrollment. Why? They Provide What THEIR Customers Need: Job Training

Goodwill MOOCs Surpass All Others for Enrollment. Why? They Provide What THEIR Customers Need: Job Training

March 2, 2019

Many education writers and bloggers, including yours truly, have predicted that MOOCs (Massive Open Online Courses) would someday replace the traditional post-secondary offerings, But like many others, I was completely surprised to read that Goodwill— yes, THAT Goodwill that sells used clothing— has the second most robust MOOC program in the world! Why? Because while start-ups like Udacity, edX and Coursera all fought over the traditional post secondary market, Goodwill seized the larger and more urgent market: those seeking fundamental job skills. As Brandon Busteed of Forbes writes:

…there’s good reason to believe it could quickly surpass all MOOCs in total users.  Why?  It’s simple.  Goodwill got the premise right.  And that premise is all about jobs.  It’s providing the education and skills that help move people from unemployed to employed, from a low-paying job to a higher-paying one, from a bad or average job to a good job.

And in our country, unemployed and under-employed workers all agree that getting a job that pays well and offers benefits is the way to get off the treadmill of pointless and low-paying work… and that getting job skills is essential to securing a better job! And the good news from my perspective as one who sees the world through the lens of social justice, Goodwill, unlike its competitors, is not interested in profit:

Goodwill’s entire focus, though, is a market of people who arguably have both the highest degree of motivation and the least means of accomplishing their goals.  Their model may be the ultimate application of the MOOC educational model – free courses for those who desperately want jobs and can’t afford to pay for education or training.  If Goodwill and its donors and partners can find ways to sustain offering their courses for free to those who need them most around the world, they will most certainly become the world’s biggest MOOC.

I wish them well, and hope that the Federal government, who seems to feel free to bail out and /or support profiteering private post-secondary schools, might find a way to support Goodwill’s MOOCs.

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